NEW SIGNING: POST PRECIOUS
We're beyond ecstatic to announce that Post Precious is officially part of the Maximal Music Sync roster! The band is the new side project of off-kilter pop singer Alex Winston and MS MR’s Max Hershenow. Their longtime friendship turned into a creative collaboration when both artists found themselves moving from New York to Los Angeles. Originally writing for other artists, Winston & Hershenow realized along the way that the songs they were making should be a separate musical entity. While on hiatus from MS MR, Hershenow was excited to explore new ways of writing and releasing music outside of the major label system. Winston, coming off of her last EP, was looking for a creative outlet to explore new sonic ideas before putting out her next LP. The name Post Precious is a statement of the ethos around the project – freed from the yoke of the label system, they’ve tried to focus their joint project on what’s fulfilling and fun about making music.
Of the partnership, Winston says “It was just refreshing to be uninhibited again. There was no agenda, other than writing songs that we liked. It’s like, Oh shit, I remember this feeling.” Not only is the music a fresh new venture for the two, but the decision to self-release the project is a new frontier for the both of them. Releasing music independently, on their own label, interested the two because, according to Hershenow, “We have total control over every element of the project, which means we can play and experiment not only musically, but also with artwork, videos, and new ways of releasing music."
Their collaborative effort layers pulsing, upbeat synths beneath the soaring, sweet sounds of Winston’s voice. It is pop music at its finest, with a hint of the gravity of life that Winston has come to be known for in her lyrics. Fans of both MS MR and Winston’s solo work will be thrilled to hear the new EP in the spring of 2018.